The average Canadian household spends over 1,000 Canadian dollars per year on any sort of alcoholic beverages. The most popular alcoholic drink among consumers is wine, followed by domestic and imported beer. It was estimated that almost 39 percent of all beer sold in Canada was consumed by Canadians aged between 18 and 34 in 2019. Those aged 50 and over made up around 32 percent of total consumption.
Vodka is predicted to be the leading spirit consumed in Canada in 2018, with consumption volumes expected to reach around 4.6 million 9 liter cases. Rum is expected to be the second most consumed spirit. Quebec is the province with the highest alcohol consumption in Canada, with 57 percent of the population drinking alcohol at least once a week. When it comes to political preferences and drinking, Liberal voters consume alcohol most frequently. Despite a high proportion of Canadian stating that they drink alcohol at least once a week, per capita consumption has declined in recent years. However, from 2019 onwards, figures are expected to creep back up again. Consumption may begin to increase at a faster rate since the onset of the COVID-19 pandemic across the world. During a recent survey, almost one fifth of Canadian respondents stated that they had increased their alcohol consumption as a result of the coronavirus outbreak.