Canada is very much a nation of beer drinkers. Despite a general decline in sales over the last few years, beer is still the most popular alcoholic beverage among Canadian consumers. However, beer drinkers are increasingly swinging more and more towards imported brands to quench their thirst. In 2016, imported beer sales in Canada amounted to approximately 3.48 million hectoliters. According to IBISWorld, approximately 24 percent of domestic beer consumption was generated by men aged 18 to 34 years old.
Anheuser-Busch InBev is the largest beer manufacturer in Canada, controlling over 35 percent of the market. In 2017, the company generated over 2.1 billion U.S. dollars in revenue in Canada; roughly 450 million U.S. dollars more than the Molson Coors Brewing Company did that same year.
On the retail end, vendors not only sell beer but handle bottle returns. A bottle can be reused 15 to 20 times, preventing enormous wastage. Once a bottle is spent, it is crushed and sent to glass-makers for the manufacture of new bottles. Aluminum beer cans are also crushed and recycled, as are the beer cartons. Draught beer is sold in reusable kegs that can last 15 to 20 years before they too are also crushed and recycled. Even the husks of the spent grain used in the brewing process are recycled. After use in the brewing process, they are collected and sold as animal feed.