Functional beverages tried among consumers in Vietnam 2019, by type

According to a survey conducted by Rakuten Insight, approximately 63.63 percent of Vietnamese respondents stated that they have tried fermented and probiotic drinks which promote gut health. In the same survey, the majority of respondents indicated that they tried functional beverages because of the claimed health benefits.

Functional beverages that have been tried among consumers in Vietnam in 2019, by type

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Source

Release date

February 2020

Region

Vietnam

Survey time period

November 1 to 30, 2019

Number of respondents

3,275 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: Which of these functional beverage trends have you tried? (More than one answer is allowed)

The survey was conducted among 1,677 female and 1,598 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

  • Energy-boosting drinks with high caffeine and guarana content such as cold brew coffee, mate tea, matcha, energy drinks with added guarana
  • Fermented and probiotic drinks promoting gut health such as yogurt or keffir drinks, kombucha, raw apple cider vinegar
  • Low-calorie drinks with natural sugar alternatives such as stevia, agave syrup, or monk-fruit
  • Drinks promoting beauty/ added-protein drinks with added collagen, bee pollen, protein-added smoothies, etc.
  • Functional water such as water with added vitamins, minerals, or protein
  • Drinks promoting brain performance and health with added grape seed extract, ginseng, iodine, taurine etc.
  • "Detox" drinks such as juice cleanse, detox teas

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