Leading brands of energy drinks in Great Britain 2018-2021, by number of consumers
Energy and sport drink consumption more than doubled from 2006 to 2014, eventually reaching 770 million liters in 2014. Consumption also increased from an average of 5.7 liters of sport and energy drinks per person in 2006, to 12.1 liters per person in 2014.
Globally, Red Bull GmbH were the third largest company by market share in the sports and energy drinks market, with 6.7 percent market share in 2015. PepsiCo Inc had the largest market share, accounting for 29.3 percent of the market, ahead of Coca-Cola Co's 17.4 percent.
In achieving their 6.7 percent market share, in 2015 Red Bull managed to sell 5.96 billion cans of Red Bull worldwide.