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Leading brands of energy drinks in Great Britain 2018-2019, by number of users

This statistic shows a ranking of the leading brands of energy drinks (excluding colas or mixers for alcoholic drinks) in Great Britain from 2018 to 2019. In 2019, Lucozade Energy replaced Red Bull as the most popular energy drink brand by its number of users with an estimated 3.7 million users. Red Bull's users, in turn, dropped to an estimated 3.6 million. Ranked third was Lucozade Sport with 3.1 million users.
Energy and sport drink consumption more than doubled from 2006 to 2014, eventually reaching 770 million liters in 2014. Consumption also increased from an average of 5.7 liters of sport and energy drinks per person in 2006, to 12.1 liters per person in 2014.

Globally, Red Bull GmbH were the third largest company by market share in the sports and energy drinks market, with 6.7 percent market share in 2015. PepsiCo Inc had the largest market share, accounting for 29.3 percent of the market, ahead of Coca-Cola Co's 17.4 percent.

In achieving their 6.7 percent market share, in 2015 Red Bull managed to sell 5.96 billion cans of Red Bull worldwide.

Brands of energy drinks (excluding colas or mixers for alcoholic drinks) ranked by number of users in Great Britain from 2018 to 2019

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Source

Release date

June 2020

Region

United Kingdom (Great Britain)

Survey time period

2018 to 2019

Number of respondents

24,006*

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Number of respondents: n (2018) = 24.191; n (2019) = 24.006.

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Statistics on "Carbonated soft drinks in the UK"

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