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E-commerce activity on different digital shopping channels in France 2019

The statistic breaks down which online shopping locations French Internet users refer to, when making purchases in 2019. According to the graph, online marketplaces prevailed with a 51 percent preference. Retailer websites or applications came in second with 21 percent of consumer adoption, followed by brand websites or apps with 20 percent. Other emerging platforms (for example social media channels) were also mentioned by nine percent of the sample of interest.

Average volume of online purchases made on various digital channels in France in 2019

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Release date

December 2019



Survey time period

June 14 to July 2, 2019

Number of respondents

501 respondents

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Statistics on "Online marketplaces in France "

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