Vietnam: main motivations for buying smart speakers by age 2023

According to a 2023 survey conducted by Rakuten Insight, about 75 percent of Vietnamese respondents aged between 35 to 44 years stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 41 percent of respondents revealed that they did not own a smart speaker.

Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by age

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
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Release date

January 2024

More information

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

1,403 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: "What would convince you to buy smart speakers? Choose up to two answers."

The survey was conducted among
581 respondents aged 16 to 24 years,
362 respondents aged 25 to 34 years,
280 respondents aged 35 to 44 years,
108 respondents aged 45 to 54 years and
72 respondents aged 55 years and older.

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