Smart & Connected TVs - Statistics & Facts

The television industry has been quick to adapt to the recent push towards connectivity and compatibility that is becoming standard in nearly all segments of the consumer electronics industry. Global TV set unit shipments increased from 216 million units in 2015 to 218 million in 2019, but were expected to slightly decrease in 2020 due to the coronavirus (COVID-19) outbreak. As of 2018, 70 percent of the TVs being sold around the world were smart TVs, which are devices that combine the features of a standard TV with some of the features of a computer, allowing users to not only watch their favorite shows but also access the internet and download apps. Android, an operating system which is also known for its presence in the mobile device industry, is the most widely used operating system among smart TVs.

Smart TV revenue in the United States is expected to more than double in the decade from 2015 to 2025, growing from around 30 billion U.S. Dollars in 2015 to around 67 billion in 2025. With the ability to connect to the internet and access content beyond what is available via the normal cable provider, connected TV has grown popular among consumers. Connected TV, or CTV, is digital content, not only for Smart TVs, but also accessible by apps and streamed over smart TVs, mobile, or over-the-top (OTT) devices. The leading connected TV platform was Roku, accounting for nearly one third of the total global shipments at the start of 2019, followed by Amazon Fire TV and Samsung Tizen. These digital media players devices allow users to stream content from a number of original channels, cable networks, entertainment apps, and third-party providers.

The United States is the country with the largest share of individuals accessing connected TV boxes in their households, with nearly half of the population possessing such devices. The worldwide smart TV penetration rate is projected to grow from 11.5 percent in 2013 to 32 percent in just six years. Many consumers have begun to use their smart and/or connected TVs together with their other smart devices, showing that connectivity and compatibility are becoming crucial aspects the industry. Popular tasks performed by smart speakers among Americans include turning the TV on and off, changing the volume, searching for TV shows or films. This is yet another example of emerging tech being more and more integrated in consumers’ every-day lives.

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Smart & Connected TVs

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