Vietnam: purchase intentions for smart speakers 2019

According to a survey conducted by Rakuten Insight, about 35.33 percent of respondents stated that they intended to purchase a smart speaker while 34.86 percent did not know if they will buy one. In the same survey, about 52 percent of respondents stated that they did not own a smart speaker.

Intentions for purchasing smart speakers among Vietnamese in 2019

Characteristic	Share of respondents
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Release date

February 2020

More information

Region

Vietnam

Survey time period

December 15 to 30, 2019

Number of respondents

1,466 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: Do you intend to purchase a smart speaker in the next 6 months?

The survey was conducted among 769 female and 697 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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