Smart speaker brand recognition in South Korea 2019, by gender

Published by
Jang Seob Yoon,
Jun 14, 2022
According to a survey conducted by Rakuten Insight, about 33.4 percent of male respondents who do not own smart speakers stated that they have heard about Samsung Galaxy home smart speakers. The same survey found that around 25.1 percent of total respondents in South Korea owned a smart speaker.

Recognition of smart speaker brands among consumers that do not own a smart speaker in South Korea as of December 2019, by gender

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Release date

February 2020

Region

South Korea

Survey time period

December 15 to 30, 2019

Number of respondents

5,404 respondents

Age group

16 years and older

Special properties

smart speaker owners excluded

Method of interview

Online survey

Supplementary notes

Original question: "Which of these smart speakers have you heard of? Choose all that you have heard of."

Among a total of 5,404 respondents, 2,405 were female and 2,999 were male.
Multiple answers were allowed.

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