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Influencing factors for smart speaker ownership in South Korea 2019, by age group

Published by
Jang Seob Yoon,
Jun 14, 2022
According to a survey conducted by Rakuten Insight, about 52 percent of smart speaker owners aged between 35 and 44 years stated that they bought it for the convenience of controlling music. The same survey found that around 25.1 percent of total respondents in South Korea owned a smart speaker.

Influencing factors for owning a smart speaker in South Korea as of December 2019, by age group

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Source

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In cooperation with
Rakuten Insight
Release date

February 2020

Region

South Korea

Survey time period

December 15 to 30, 2019

Number of respondents

2,237 respondents

Age group

16 years and older

Special properties

smart speaker owners only

Method of interview

Online survey

Supplementary notes

Original question: "What are the factors that influenced your purchase of a smart speaker? Choose up to three answers."

Among a total of 2,237 respondents, 916 were female and 1,321 were male.
Up to three answers were allowed.

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