Functions used for smart speakers in South Korea 2019, by gender

Published by
Jang Seob Yoon,
Jun 14, 2022
According to a survey conducted by Rakuten Insight, about 34.6 percent of male respondents stated that they connected their smart speaker to paid music or SVOD services. The same survey found that around 25.1 percent of total respondents in South Korea owned a smart speaker.

Functions used for smart speakers in South Korea as of December 2019, by gender

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Release date

February 2020

Region

South Korea

Survey time period

December 15 to 30, 2019

Number of respondents

2,237 respondents

Age group

16 years and older

Special properties

smart speaker owners only

Method of interview

Online survey

Supplementary notes

Original question: "What do you use your smart speaker for? Check all that you've done at least once with your smart speaker"

Among a total of 2,237 respondents, 916 were female and 1,321 were male.
Multiple answers were allowed.

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