Motivation for purchasing smart speakers in South Korea 2019

According to a survey conducted by Rakuten Insight, about 41.5 percent of respondents stated that they would consider purchasing smart speakers if they were cheaper. The same survey found that around 25.1 percent of total respondents in South Korea owned a smart speaker.

Motivation for purchasing smart speakers in the future in South Korea as of December 2019

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Release date

February 2020


South Korea

Survey time period

December 15 to 30, 2019

Number of respondents

5,404 respondents

Age group

16 years and older

Special properties

smart speaker owners excluded

Method of interview

Online survey

Supplementary notes

Original question: "What would convince you to buy smart speakers? Choose up to two answers."

Among a total of 5,404 respondents, 2,405 were female and 2,999 were male.

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