India - functions used on smart speakers by age 2019

According to a survey conducted by Rakuten Insight on smart speakers, about 79 percent of respondents aged above 55 years stated that they searched for music and played songs with their smart speaker. In the same survey, the majority of respondents owned the Amazon Echo smart speaker, a popular choice among Indians.

Features used on smart speaker among Indians in 2019, by age

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
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Release date

February 2020

More information

Region

India

Survey time period

December 15 to 30, 2019

Number of respondents

5,008 respondents

Age group

16 years and older

Special properties

among respondents who own a smart speaker.

Method of interview

Online survey

Supplementary notes

Original question: What do you use your smart speaker for? Check all that you've done at least once with your smart speaker.

The survey was conducted among
1,547 respondents aged 16 to 24 years,
2,096 respondents aged 25 to 34 years,
924 respondents aged 35 to 44 years,
281 respondents aged 45 to 54 years and
160 respondents aged 55 years and older.

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