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Awareness of smart speaker brands in India 2019 by age

According to a survey conducted by Rakuten Insight on smart speakers, about 83 percent of respondents aged between 35 to 44 years stated that they heard of the Amazon Echo smart speaker. In the same survey, the majority of respondents owned the Amazon Echo smart speaker, a popular choice among Indians.

Awareness of smart speaker brands among Indians in 2019, by age

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Release date

February 2020



Survey time period

December 15 to 30, 2019

Number of respondents

7,766 respondents

Age group

16 years and older

Special properties

among respondents who do not own a smart speaker.

Method of interview

Online survey

Supplementary notes

Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.

The survey was conducted among
3,186 respondents aged 16 to 24 years,
2,276 respondents aged 25 to 34 years,
1,327 respondents aged 35 to 44 years,
583 respondents aged 45 to 54 years and
394 respondents aged 55 years and older.

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