According to a survey conducted by Rakuten Insight, about 62 percent of the respondents aged between 35 to 44 years old stated knowing about Samsung Galaxy Home smart speaker. In contrast, only one percent of the respondents from 55 years old and above said they heard of Tmall Genie smart device.
Awareness on smart speaker brands among consumers in the Philippines as of December 2019, by age group
Original question: which of these smart speakers have you heard of? Choose all that you have heard of. (only for those who do not own a smart speaker)
The survey was conducted among
375 respondents aged 16 to 24 years,
839 respondents aged 25 to 34 years,
634 respondents aged 35 to 44 years,
229 respondents aged 45 to 54 years and
143 respondents aged 55 years and older.
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Rakuten Insight. (February 12, 2020). Awareness on smart speaker brands among consumers in the Philippines as of December 2019, by age group [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1100632/philippines-brand-awareness-smart-speakers-by-age-group/
Rakuten Insight. "Awareness on smart speaker brands among consumers in the Philippines as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1100632/philippines-brand-awareness-smart-speakers-by-age-group/
Rakuten Insight. (2020). Awareness on smart speaker brands among consumers in the Philippines as of December 2019, by age group. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1100632/philippines-brand-awareness-smart-speakers-by-age-group/
Rakuten Insight. "Awareness on Smart Speaker Brands among Consumers in The Philippines as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1100632/philippines-brand-awareness-smart-speakers-by-age-group/
Rakuten Insight, Awareness on smart speaker brands among consumers in the Philippines as of December 2019, by age group Statista, https://www.statista.com/statistics/1100632/philippines-brand-awareness-smart-speakers-by-age-group/ (last visited October 06, 2024)
Awareness on smart speaker brands among consumers in the Philippines as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1100632/philippines-brand-awareness-smart-speakers-by-age-group/