Awareness on smart speaker brands Philippines 2019, by age group

According to a survey conducted by Rakuten Insight, about 62 percent of the respondents aged between 35 to 44 years old stated knowing about Samsung Galaxy Home smart speaker. In contrast, only one percent of the respondents from 55 years old and above said they heard of Tmall Genie smart device.

Awareness on smart speaker brands among consumers in the Philippines as of December 2019, by age group

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Source

Release date

February 2020

Region

Philippines

Survey time period

December 15 to 30, 2019

Number of respondents

2,220 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: which of these smart speakers have you heard of? Choose all that you have heard of. (only for those who do not own a smart speaker)

The survey was conducted among
375 respondents aged 16 to 24 years,
839 respondents aged 25 to 34 years,
634 respondents aged 35 to 44 years,
229 respondents aged 45 to 54 years and
143 respondents aged 55 years and older.

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