Most popular videos on JYP Entertainment YouTube channel 2024

As of January 2024, the most popular video on JYP Entertainment's YouTube channel was the official music video of girl group TWICE's 2018 song "What is Love?", with around 759.7 million views. Except for one video by ITZY, “WANNABE”, TWICE dominated JYP's YouTube channel viewership numbers. ITZY is one of the company's newer girl groups, having debuted in 2019.

The nation’s girl group TWICE

TWICE is a nine-member girl group that debuted in 2015 with members from South Korea, Japan, and Taiwan. They quickly rose to popularity and commercial success, and have been one of the best-selling female K-pop artists over the past few years. While K-pop is slowly becoming more globally recognized, Japan has been an important overseas market for the South Korean music industry for years. It is standard practice to have an official Japanese debut a few months or years after first debuting in South Korea. Having three Japanese members gives the group a leg up in the Japanese market, which is also reflected in the origin of TWICE’s YouTube views.

The upcoming JYP generation

While TWICE has long been one of JYP Entertainment’s most successful artists, the company has successfully debuted and established several other acts after them as well. Most notably among those are eight-member boy group Stray Kids (SKZ) and four-member girl group ITZY, who debuted in 2017 and 2019 respectively. While TWICE and ITZY dominate album sales by female artists, Stray Kids are also one of the best-selling male artists in South Korea.