According to a study conducted in late March 2020, Millennials were the most likely group to listen to music more as a result of the coronavirus outbreak in the United States, with 58 percent saying that their music consumption would likely increase, compared to 25 percent of Boomers. Music consumption was more likely to increase than podcast consumption or book reading, and streaming TV shows was also expected to be a popular pastime for those practicing social distancing or self-isolating at home.
Share of adults listening to music more due to the coronavirus outbreak in the United States as of March 2020, by generation
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More
No change
Less
Don't know/no opinion
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Morning Consult. (March 27, 2020). Share of adults listening to music more due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1107965/music-listeners-coronavirus-us/
Morning Consult. "Share of adults listening to music more due to the coronavirus outbreak in the United States as of March 2020, by generation." Chart. March 27, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1107965/music-listeners-coronavirus-us/
Morning Consult. (2020). Share of adults listening to music more due to the coronavirus outbreak in the United States as of March 2020, by generation. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1107965/music-listeners-coronavirus-us/
Morning Consult. "Share of Adults Listening to Music More Due to The Coronavirus Outbreak in The United States as of March 2020, by Generation." Statista, Statista Inc., 27 Mar 2020, https://www.statista.com/statistics/1107965/music-listeners-coronavirus-us/
Morning Consult, Share of adults listening to music more due to the coronavirus outbreak in the United States as of March 2020, by generation Statista, https://www.statista.com/statistics/1107965/music-listeners-coronavirus-us/ (last visited September 01, 2024)
Share of adults listening to music more due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph], Morning Consult, March 27, 2020. [Online]. Available: https://www.statista.com/statistics/1107965/music-listeners-coronavirus-us/