Indonesia: preferred buying channels by monthly household income 2019

In a survey on preferred buying channels in Indonesia conducted in 2019, 69 percent of respondents with a household income of more than ten million rupiah preferred modern trade channels over traditional ones. According to the survey, modern trade channels were also popular in cities such as Bandung and Surabaya.

Indonesians' preferred buying channels as of June 2019, by monthly household income

Monthly household income in Indonesian rupiah	Modern trade	Traditional trade
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Release date

January 2020

More information

Region

Indonesia

Survey time period

January to June 2019

Number of respondents

1,500 respondents

Age group

15 years and older

Special properties

the survey was conducted among households in Bandung, Jakarta, Makassar, Medan, and Surabaya

Method of interview

Face-to-face interview

Supplementary notes

1,000 Indonesian rupiah is equal to 0.069 U.S. dollars and 0.058 euros (as of August 2020).

The survey was conducted in Bandung, Jakarta, Makassar, Medan, and Surabaya.

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