Popular shops with films, books and music in Poland 2023, by purchase channel

Published by Małgorzata Puzio, Jan 25, 2024
In 2023, Empik was the clear sales leader in the traditional channel. It also gained a 53 percent share in the sale of films, books, music, or multimedia in the online channel. Empik was ahead of the Polish e-commerce leader Allegro by 10 percentage points.

Most popular shops with movies, books, music and multimedia in Poland in 2023, by purchase channel

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

6,775*

Special properties

Consumers reached through research partners

Method of interview

Online survey

Supplementary notes

* n = 5,077 online shopping, n = 1,698 offline shopping

Date of release is date of access

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