A survey on the most important beauty product factors among female consumers in the United States in 2019, showed that 77 percent of respondents considered clean beauty or make up to be an important feature. That the makeup was universally wearable was an important feature for sixty percent of respondents.
What women want in beauty products in the United States as of 2019
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Stella Rising. (January 26, 2020). What women want in beauty products in the United States as of 2019 [Graph]. In Statista. Retrieved February 25, 2021, from https://www.statista.com/statistics/1116772/most-wanted-features-among-women-when-buying-beauty-products-us/
Stella Rising. "What women want in beauty products in the United States as of 2019." Chart. January 26, 2020. Statista. Accessed February 25, 2021. https://www.statista.com/statistics/1116772/most-wanted-features-among-women-when-buying-beauty-products-us/
Stella Rising. (2020). What women want in beauty products in the United States as of 2019. Statista. Statista Inc.. Accessed: February 25, 2021. https://www.statista.com/statistics/1116772/most-wanted-features-among-women-when-buying-beauty-products-us/
Stella Rising. "What Women Want in Beauty Products in The United States as of 2019." Statista, Statista Inc., 26 Jan 2020, https://www.statista.com/statistics/1116772/most-wanted-features-among-women-when-buying-beauty-products-us/
Stella Rising, What women want in beauty products in the United States as of 2019 Statista, https://www.statista.com/statistics/1116772/most-wanted-features-among-women-when-buying-beauty-products-us/ (last visited February 25, 2021)