According to the results of a recent survey conducted in the United States, the majority of respondents who recently shopped for beauty supplies did that in-store in 2023. Only 28 percent of surveyed participants shopped online using a smartphone.
Leading purchase channels for beauty shoppers in the United States in 2023
shoppers who purchased beauty supplies in the last month
Supplementary notes
The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household). This question was phrased by the source as follows: "Thinking of the most recent product you bought in each category, where did you purchase the item?"
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Provoke Insights. (October 23, 2023). Leading purchase channels for beauty shoppers in the United States in 2023 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1334282/leading-purchase-channels-for-beauty-shoppers-in-the-us/
Provoke Insights. "Leading purchase channels for beauty shoppers in the United States in 2023." Chart. October 23, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1334282/leading-purchase-channels-for-beauty-shoppers-in-the-us/
Provoke Insights. (2023). Leading purchase channels for beauty shoppers in the United States in 2023. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1334282/leading-purchase-channels-for-beauty-shoppers-in-the-us/
Provoke Insights. "Leading Purchase Channels for Beauty Shoppers in The United States in 2023." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1334282/leading-purchase-channels-for-beauty-shoppers-in-the-us/
Provoke Insights, Leading purchase channels for beauty shoppers in the United States in 2023 Statista, https://www.statista.com/statistics/1334282/leading-purchase-channels-for-beauty-shoppers-in-the-us/ (last visited November 09, 2024)
Leading purchase channels for beauty shoppers in the United States in 2023 [Graph], Provoke Insights, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1334282/leading-purchase-channels-for-beauty-shoppers-in-the-us/
