Beauty product spending intentions in the U.S. 2023, by channel

Published by
Dominique Petruzzi,
Nov 8, 2023
In the United States, about 52 percent of beauty enthusiasts participating in a survey stated that they intended to spend more on beauty products purchased through social media in the future. Of the respondents who previously said that they often or sometimes bought from an online beauty retailer, nearly 50 percent stated that they also expected to spend more money through this shopping channel.

Consumers who expect to spend more on beauty items in the United States in 2023, by purchase channel

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Sources

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Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

1,250 respondents

Special properties

beauty enthusiasts*

Supplementary notes

The source does not provide additional information on the respondents or the date of survey.
*Respondents who previously indicated which shopping channel they use often/sometimes to purchase beauty products.

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