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Popular types of online gaming purchases in Hong Kong 2020

According to a survey on online gaming conducted by Rakuten Insight in March 2020, about 22 percent of the online gamers from Hong Kong purchased in-games items or virtual goods, such as skins and avatars. The same survey found that 43 percent of the gamers from Hong Kong played online games daily.

Popular types of online gaming purchases made by gamers in the past six months in Hong Kong as of March 2020

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In cooperation with
Rakuten Insight
Release date

April 2020


Hong Kong

Survey time period

March 6 to 30, 2020

Number of respondents

2,836 respondents

Age group

16 years and older

Special properties

among 1,798 female and 1,038 male online gamers who made in-game purchases

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Which of these gaming-related purchases have you made in the past six months? You may choose up to three options."

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