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Cider market in the UK - Statistics & Facts

A variety of fermented fruit juices can be turned into cider. Sometimes the term is only used for apple cider, while pear-based cider is called perry. Another popular choice for the production of cider are berries. All types of ciders reach millions of consumers in the United Kingdom (UK). All told, the cider market had a revenue of 2.23 billion U.S. dollars or 1.62 billion British pounds in 2021.

Market landscape

2020 saw a steep decline in revenue compared to 2019 due to the outbreak of the coronavirus. Revenue growth was still negative in 2021 but trending up and 2022 is expected to show positive growth of seven percent. While revenue was split evenly across channels, off-trade accounted for the majority of volume.

Trade

The vast majority of UK cider exports go to North American and European markets. The biggest cider export markets were the U.S., Canada and the Netherlands. Meanwhile, nearly all imports to the UK come from countries in the European Community. Of the approximately 42.85 million British pounds worth of imports, about 42.41 million British pounds came from the EC. The lion's share came from Ireland, with 34.57 million British pounds worth of imports originating from there.

Retail landscape

The market leading retailer for off-trade sales is the grocery market leader Tesco, with 22 percent of cider sales generated by the grocery chain. Asda followed Tesco with 15 percent of sales. The most popular brand of cider and fruit cider in the UK was Kopparberg, followed by Bulmers, and Rekordlig. Taken together, all supermarket brands accounted for 1.5 million consumers.

Interesting statistics

In the following 4 chapters, you will quickly find the 34 most important statistics relating to "Cider market in the UK".

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