Cider market in the UK - Statistics & Facts

A variety of fermented fruit juices can be turned into cider. Sometimes the term is only used for apple cider, while pear-based cider is called perry. Another popular choice for the production of cider are berries. All types of ciders reach millions of consumers in the United Kingdom (UK). The alcoholic beverage is also exported, especially to North American and European markets.

The companies that are producing cider and other fruit wines in the UK generated a revenue of 611 million British pounds in 2018. The major share of cider is sold off-trade. However, only 38 percent of cider sales value is generated this way. This makes the on-trade sales channel the more profitable one by far.

The overwhelming majority of imports to the UK come from countries in the European Community. Of the approximately 57 million British pounds worth of imports, about 56 million British pounds came from the EC. The lion's share came from Sweden, with 41.38 million British pounds worth of imports originating in the Scandinavian country. The biggest cider export markets were the U.S., Canada and the Republic of Ireland.

The market leader for off-trade sales is the grocery market leader Tesco, with 23.7 percent of cider sales generated by the grocery chain. Asda followed Tesco with 15.4 percent of sales. The most popular brand of cider and fruit cider in the UK was Kopparberg, followed by Strongbow and Bulmers. Taken together, all supermarket brands accounted for 1.8 million consumers in 2018.

Consumers spent 9.7 billion British pounds on wines, cider and perry in 2019. Weekly household spending on the same drinks, meanwhile, amounted to 17 pence per person in 2018.

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Cider market in the United Kingdom (UK)

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Cider trade

Sales distribution


Consumption and spending


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