Market landscape
All told, the beer market in Europe generated a revenue of 138 billion dollars in 2022. The market has remained depressed since the beginning of the coronavirus pandemic. Pre-pandemic revenue levels are expected to return in 2023. Along with a drop in revenue, the on-premise share of revenue had dropped to its lowest in years. In 2020, 49 percent of revenue was generated on-premise, almost 10 percent less than 2019. Compared to total revenue, the on-premise share has been recovering more swiftly.Germany is known worldwide, not only for their love of beer, but also the quality of beer they produce. Luckily for the world, they produce a lot of quality beer to enjoy. Germany was the leading producer of beer in Europe in 2021, at over 85 million hectoliters. Despite this, Germany was not the biggest exporter of beer in Europe. Belgium took the top spot, shipping 17.55 million hectoliters.
