Market landscapeAll told, the beer market in Europe generated a revenue of 142.5 billion dollars in 2020. This was a significant drop compared to the previous year due to the coronavirus pandemic. Not until 2022 is revenue expected to return to pre-pandemic levels. Along with a drop in revenue, the on-premise share of revenue dropped to its lowest in years. In 2020, 48 percent of revenue was generated on-premise, almost 10 percent less than 2019.
Germany is known worldwide, not only for their love of beer, but also the quality of beer they produce. Luckily for the world, they produce a lot of quality beer to enjoy. Germany was the leading producer of beer in Europe in 2019, at over 91 million hectoliters. Despite this, Germany was not the biggest exporter of beer in Europe. Belgium took the top spot, shipping 18.1 million hectoliters.