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European Beer Market - Statistics & Facts

Beer has been a part of European culture at least as far back as 3000 BC and retains its importance to this day. Several European countries have some some of the highest rates of beer consumption in the world and famous beer festivals like Octoberfest in Germany draw visitors from around the globe. The brewing regions of Europe have also created many of the worlds most loved varieties of beer. It's safe to say Europe is the cradle of the modern beer industry.

Market landscape

All told, the beer market in Europe generated a revenue of 142.5 billion dollars in 2020. This was a significant drop compared to the previous year due to the coronavirus pandemic. Not until 2022 is revenue expected to return to pre-pandemic levels. Along with a drop in revenue, the on-premise share of revenue dropped to its lowest in years. In 2020, 48 percent of revenue was generated on-premise, almost 10 percent less than 2019.

Germany is known worldwide, not only for their love of beer, but also the quality of beer they produce. Luckily for the world, they produce a lot of quality beer to enjoy. Germany was the leading producer of beer in Europe in 2019, at over 91 million hectoliters. Despite this, Germany was not the biggest exporter of beer in Europe. Belgium took the top spot, shipping 18.1 million hectoliters.

Europe's biggest beer lovers

It should be no surprise that as Europe's biggest beer producer, but not the biggest beer exporter, Germany is saving a lot of its beer for itself. At 83 million hectoliters consumed, Germany was the biggest beer consuming country in Europe. Germany did not keep that title when comparing per capita beer consumption though. In that case, it is the people of the Czech Republic who consumed the most, at 141 liters per capita compared to second place Austria at 107 liters per capita.

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