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Popular wine retail channels in Italy in 2020, by age group

A survey from 2020 showed that the website or app of the supermarket was the most popular retail channel for Italian wine consumers between 35 and 44 years (15 percent). 12 percent of them shopped on online marketplaces. The direct purchase from the wine producer seemed more popular among over-55-year-old consumers (40 percent).

Popular wine retail channels in Italy in 2020, by age group

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Source

In cooperation with
YouGov Italy
Release date

May 2020

Region

Italy

Survey time period

May 26-27, 2020

Number of respondents

1,013 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Quali sono i tuoi canali di acquisto del vino generalmente? Seleziona tutte le risposte che ritieni opportune."

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Statistics on "Wine market in Italy"

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