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Popular wine retail channels in Italy in 2020

A survey from 2020 showed that 57 percent of Italian consumers purchased wine in supermarket stores, while 36 percent of them preferred purchasing directly from the wine producers. Online marketplaces were preferred by 11 percent of the respondents.

Share of Italian wine shoppers in 2020, by retail channel

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Source

In cooperation with
YouGov Italy
Release date

May 2020

Region

Italy

Survey time period

May 26-27, 2020

Number of respondents

1,013 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Quali sono i tuoi canali di acquisto del vino generalmente? Seleziona tutte le risposte che ritieni opportune."
Multiple answers were possible.

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Statistics on "Wine market in Italy"

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