A survey from 2020 showed that 57 percent of Italian consumers purchased wine in supermarket stores, while 36 percent of them preferred purchasing directly from the wine producers. Online marketplaces were preferred by 11 percent of the respondents.
Share of Italian wine shoppers in 2020, by retail channel
This question was phrased by the source as follows: "Quali sono i tuoi canali di acquisto del vino generalmente? Seleziona tutte le risposte che ritieni opportune."
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YouGov Italy. (May 27, 2020). Share of Italian wine shoppers in 2020, by retail channel [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy. "Share of Italian wine shoppers in 2020, by retail channel." Chart. May 27, 2020. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy. (2020). Share of Italian wine shoppers in 2020, by retail channel. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy. "Share of Italian Wine Shoppers in 2020, by Retail Channel." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy, Share of Italian wine shoppers in 2020, by retail channel Statista, https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/ (last visited October 03, 2024)
Share of Italian wine shoppers in 2020, by retail channel [Graph], YouGov Italy, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/