Nearly four out of ten women who purchased underwear in Brazil in 2020 were between 25 and 34 years old, according to a survey as of April of that year, ranking them as the most important age group for lingerie consumption in the South American country. Brazilian women between 18 and 24 years old represented 27 percent of lingerie consumers in the period.
Share of female consumers who bought lingerie in Brazil in 2020, by age group
* Only considering respondents who had bought lingerie in the studied period (the overall survey was conducted with 1,253 respondents).
The sources does not specify the type of survey used for data collection.
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IEMI Inteligência de Mercado. (May 27, 2020). Share of female consumers who bought lingerie in Brazil in 2020, by age group [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1131078/consumers-purchasing-lingerie-age-brazil/
IEMI Inteligência de Mercado. "Share of female consumers who bought lingerie in Brazil in 2020, by age group." Chart. May 27, 2020. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1131078/consumers-purchasing-lingerie-age-brazil/
IEMI Inteligência de Mercado. (2020). Share of female consumers who bought lingerie in Brazil in 2020, by age group. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1131078/consumers-purchasing-lingerie-age-brazil/
IEMI Inteligência de Mercado. "Share of Female Consumers Who Bought Lingerie in Brazil in 2020, by Age Group." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1131078/consumers-purchasing-lingerie-age-brazil/
IEMI Inteligência de Mercado, Share of female consumers who bought lingerie in Brazil in 2020, by age group Statista, https://www.statista.com/statistics/1131078/consumers-purchasing-lingerie-age-brazil/ (last visited October 07, 2024)
Share of female consumers who bought lingerie in Brazil in 2020, by age group [Graph], IEMI Inteligência de Mercado, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1131078/consumers-purchasing-lingerie-age-brazil/