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Brazil: share of women who bought underwear 2020, by age group

Nearly four out of ten women who purchased underwear in Brazil in 2020 were between 25 and 34 years old, according to a survey as of April of that year, ranking them as the most important age group for lingerie consumption in the South American country. Brazilian women between 18 and 24 years old represented 27 percent of lingerie consumers in the period.

Share of female consumers who bought lingerie in Brazil in 2020, by age group

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Release date

May 2020



Survey time period

April 20 to 23, 2020

Number of respondents

800 respondents*

Age group

18 years and older

Supplementary notes

* Only considering respondents who had bought lingerie in the studied period (the overall survey was conducted with 1,253 respondents).
The sources does not specify the type of survey used for data collection.

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Statistics on "Apparel in Brazil"

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