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Leading content on SVOD platforms Japan 2021

Most popular content among subscription video-on-demand (SVOD) users in Japan in 2021

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In cooperation with
GEM Partners
Release date

January 2022



Survey time period

January 9, 2021 to January 1, 2022*

Number of respondents


Age group

15-69 years

Special properties

content that made it into the top thirty based on the number of respondents who watched the show**; respondents were users of SVOD services***

Method of interview

Online survey

Supplementary notes

*The survey was conducted for each week during that time period, each time with 7,000 participants.
**Partly watched shows are counted as well. Repeatedly mentioned shows are only counted once. Respondents were able to freely mention what they had watched (instead of choosing from a set of given answers).
***Respondents were users of the following SVOD services: Abema Premium, Amazon Prime Video, Apple TV+, dTV, dAnimeStore, FOD, Hulu, J:COM On Demand, Netflix, Paravi, Rakuten TV, Spoox, Telasa, Tsutaya TV, U-Next, Anime Hodai, Disney+, Bandai Channel, Hikari TV Video Service.

The source did not differentiate between anime and live-action versions, or between different works of the same title.

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Statistics on "Streaming in Japan"

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