Japan: most popular content on SVOD platforms 2022

According to a weekly survey conducted by GEM Partners throughout 2022, "Spy x Family" was the most popular content among users of subscription video-on-demand (SVOD) services in Japan, as it was watched by 6,526 respondents during that year. The anime series was followed in popularity by "Demon Slayer" and "One Piece."

Most popular content among subscription video-on-demand (SVOD) users in Japan in 2022

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Release date

January 2023

More information

Region

Japan

Survey time period

January 1, 2022 to December 30, 2022*

Number of respondents

7,000*

Age group

15-69 years

Special properties

content that made it into the top thirty based on the number of respondents who watched the show**; respondents were users of SVOD services***

Method of interview

Online survey

Supplementary notes

*The survey was conducted for each week during that time period, each time with about 7,000 participants.
**Partly watched shows are counted as well. Repeatedly mentioned shows are only counted once. Respondents were able to freely mention what they had watched (instead of choosing from a set of given answers).
***Respondents were users of the following SVOD services: Abema Premium, Amazon Prime Video, Apple TV+, dTV, dAnimeStore, FOD, Hulu, J:COM On Demand, Netflix, Paravi, Rakuten TV, Spoox, Telasa, U-Next, Anime Hodai, Disney+, Bandai Channel, Hikari TV Video Service.

The source did not differentiate between anime and live-action versions, or between different works of the same title.

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