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Consumer perceptions about fashion industry and Covid-19 impact in Germany 2020

According to a study conducted with German consumers, in the wake of the coronavirus (Covid-19) pandemic, over one-third of consumers were of the opinion that fashion brands could contribute towards bettering the labour conditions of apparel workers to help mitigate the impact of the crisis. The results of the McKinsey report also found out that more than half of those surveyed thought fashion brands had a responsibility to care for the health of its workers.

How can fashion brands help society deal with the COVID-19 impact?*

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Release date

May 2020



Survey time period

April 14-22, 2020

Number of respondents

1,016 respondents

Special properties

Those who have bought apparel/footwear in the last 6 months

Supplementary notes

* Percentage of consumers selecting actions as a top 2 priority.

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Statistics on "Coronavirus: impact on apparel and textiles in Europe"

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