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Consumer interest change in fashion during coronavirus Europe 2020

During the height of the coronavirus outbreak in Europe, consumer interest in fashion declined dramatically across many countries. When compared with online search data from March 2020, in March 2020 consumer interest in fashion sector went down by 49 percent in Italy.

Change in consumer interest online in fashion sector in selected countries in Europe during the coronavirus (Covid-19) crisis in March 2020

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Release date

April 2020


France, Germany, Italy, Spain, United Kingdom

Survey time period

March 2019 to March 2020

Supplementary notes

* Change in consumer interest compared to March 2019. Figures are aggregated data from Google Trends and Google Ads.

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Statistics on "Coronavirus: impact on apparel and textiles in Europe"

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