Fashion and accessories: weekly online revenue trend during COVID-19 in the UK 2020

Published by

Stephanie Chevalier,

Jul 7, 2021

In late March 2020 when the coronavirus (COVID-19) pandemic took hold in the United Kingdom (UK), online revenue figures in the fashion retail sector underwent a visible decline, the most steep fall taking place the week ending March 29 by 29 percent. Overall, online revenues in the fashion and accessories category during the crisis have shown improvements from mid-April onwards. The UK government announced the lockdown easing measures on June 23, 2020.

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Weekly trend in year-on-year growth of online retail revenue in fashion and accessories sector in the United Kingdom (UK) from January to June 2020

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Release date

July 2020

More information

Region

United Kingdom

Survey time period

January 5, 2020 to June 28 2020

Supplementary notes

The figures refer to online activity of retailers, which the source defines as "digital sales across website, mobile, web, and app, of brands who mainly trade in physical stores."
The source identifies the "fashion and accessories" sub-sector as follows: Clothing & Accessories, Baby, Childrenswear and Toys.
Revenue is defined as follows: "online sales (includes desktop, mobile, and tablet) - based on the monetary value of every online transaction - aggregated and updated daily."

The source adds the following note regarding methodology: "The data included in this visualization is an anonymized subset of the online sales of brands in more than 100 countries, based on consumer engagement across more than one billion consumer profiles and 2,500 global brands."

Date of release is data of access.

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