Major information channels for plant-based meat products in China 2020

Leading channels of information about plant-based meat in China as of April 2020

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Release date

June 2020



Survey time period

April 4-8, 2020

Number of respondents

approx. 2,900

Special properties

among those who have heard about plant-based meat; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Survey question:
What channels do you know about or used for learning about plant-based meat?

Among the total of 3,770 survey participants, 23 percent had not heard about plant-based meat. Those respondents skipped this particular question.

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