Share of vegans worldwide in 2023, by select country

Share of vegans in select countries worldwide in 2023

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Release date

February 2024


Worldwide, Brazil, China, Germany, India, Japan, Mexico, United States

Survey time period

January 2023 to December 2023

Number of respondents

181,471 respondents

Age group

18-64 years

Special properties

Residential online population. Figures are rounded

Method of interview

Online survey

Supplementary notes

Respondents were asked: "Do you follow one or more of the following nutrition rules? (multi-pick)"

Number of respondents by country (aggregates four quarterly surveys):

USA (n=60,267)
Brazil (n=12,153)
China (mainland) (n=24,552)
Germany (n=35,938)
India (n=24,201)
Japan (n=12,209) 
Mexico (n=12,151)

Survey date by country:

United States: 02 January 2023 to 15 December 2023
Brazil: 06 January 2023 to 10 December 2023
China (mainland): 05 January 2023 to 11 December 2023
Germany: 04 January 2023 to 14 December 2023
India: 05 January 2023 to 08 December 2023
Japan: 25 January 2023 to 07 December 2023
Mexico: 09 January 2023 to 09 December 2023

If you need additional information, you can take a look at the questionnaire or find more information in the methodology.

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