Share of vegans worldwide by select country 2022

In 2022, around three percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S. between two and six percent of respondents ate vegan. The noteworthy standout is India where over a tenth of respondents said they typically follow a vegan diet. The survey was caried out among online users.

Share of vegans in select countries worldwide in 2022

Characteristic	Share of respondents
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Release date

January 2023

More information

Region

Worldwide, Brazil, China, Germany, India, Japan, Mexico, United States

Survey time period

January 2022 to December 2022

Number of respondents

170,742 respondents

Age group

18-64 years

Special properties

Residential online population. Figures are rounded

Method of interview

Online survey

Supplementary notes

Respondents were asked: "Do you follow one or more of the following nutrition rules? (multi-pick)"

Number of respondents by country:

USA (n=59,934)
Brazil (n=12,092)
China (n=24,123)
Germany (n=36,171)
India (n=24166)
Japan (n=2,068)
Mexico (n=12,188)

Survey date by country:

U.S.: January 3,2022 to December16, 2022
Brazil: 05 January 2022 to 14 December 2022
China (mainland): 07 January 2022 to 13 December 2022
Germany: 06 January 2022 to 18 December 2022
India: 07 January 2022 to 13 December 2022
Japan: 18 January 2022 to 16 March 2022
Mexico: 10 January 2022 to 13 December 2022

If you need additional information, you can have a look at the questionnaire or find more information in the methodology.