India has the highest share of vegetarians in the country compared to other select countries in 2023, according to the Statista Consumer Insight survey. One-quarter of Indian respondents reported following a vegetarian diet, compared to only seven percent in the United Kingdom.
Meat substitutes market in Europe
The United Kingdom and Germany hold second and third place respectively for the highest share of vegetarians in the country. Both countries have also increased their production of vegetarian and vegan meat substitutes in recent years. Germany’s meat substitute production increased by over 60 percent between 2019 and 2021. Consumption in the UK is forecast to exceed 130 million metric tons by 2028.
Health and wellness food trends
Cutting out meat and animal byproducts is one of many health and wellness trends adopted by consumers to lead a healthier lifestyle. Other wellness trends include reducing sugar intake, using supplements such as vitamins or probiotics, and purchasing organic products. Globally, the health and wellness food market is expected to reach one trillion U.S. dollars by 2026 and it is likely this trend will only continue to grow.
Share of vegetarians in select countries worldwide in 2023
Worldwide, Brazil, China, Germany, India, Indonesia, Mexico, United Kingdom, United States
Survey time period
March to April 2023
Number of respondents
Does not include pescetarians or so called pseudo-vegetarians that consume fish but no meat. Residential online populatioon, values are rounded
Method of interview
Respondents were asked: "Do you follow one or more of the following nutrition rules? (multi-pick)"
Number of respondents by country:
Survey date by country (For all countries with the exception of Indonesia, four surveys were conducted during the stated time period. Values are averages of the collected data. For Indonesia only one survey was carried out in 2023):
U.S.: 01 April 2022 to 28 March 2023
Brazil: 01 April 2022 to 27 March 2023
China (mainland): 04 April 2022 to 14 March 2023
Germany: 04 April 2022 to 17 March 2023
India: 05 April 2022 to 16 March 2023
Indonesia: 19 January 2023 to 17 March 2023
Mexico: 05 April 2022 to 24 March 2023
UK: 05 April 2022 to 23 March 2023
If you need additional information, you can have a look at the questionnaire or find more information in the methodology.
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Statista. (June 9, 2023). Share of vegetarians in select countries worldwide in 2023 [Graph]. In Statista. Retrieved November 29, 2023, from https://www.statista.com/statistics/1280079/global-country-ranking-vegetarian-share/
Statista. "Share of vegetarians in select countries worldwide in 2023." Chart. June 9, 2023. Statista. Accessed November 29, 2023. https://www.statista.com/statistics/1280079/global-country-ranking-vegetarian-share/
Statista. (2023). Share of vegetarians in select countries worldwide in 2023. Statista. Statista Inc.. Accessed: November 29, 2023. https://www.statista.com/statistics/1280079/global-country-ranking-vegetarian-share/
Statista. "Share of Vegetarians in Select Countries Worldwide in 2023." Statista, Statista Inc., 9 Jun 2023, https://www.statista.com/statistics/1280079/global-country-ranking-vegetarian-share/
Statista, Share of vegetarians in select countries worldwide in 2023 Statista, https://www.statista.com/statistics/1280079/global-country-ranking-vegetarian-share/ (last visited November 29, 2023)
Share of vegetarians in select countries worldwide in 2023 [Graph], Statista, June 9, 2023. [Online]. Available: https://www.statista.com/statistics/1280079/global-country-ranking-vegetarian-share/