Following a demerger from the Wesfarmers Group, Coles Group has enjoyed steady sales revenues of 38 million Australian dollars on average over the last few years. Earnings before interest and taxes have also remained steady at 1.5 to two billion Australian dollars.
Coles main rival, the Woolworths Group, have recognized similar results. Food sales have remained at around the 40 million Australian dollar level, and the company's earnings before interest and taxes have fluctuated at around the same levels as Coles, despite a slightly lower EBIT for the latter company during the 2019 financial year.
Relative newcomers to Australia, German company Aldi, have enjoyed market success in their formative years in the country. Aldi recognized a market share of around 11 percent during the 2019 financial year, the third largest share in the country. Additionally, the attracted the third largest share of the national consumer spend in the same year, with Australian shoppers spending a total of 12.8 million Australian dollars in the store.
Around thirty percent of Australian consumers say they spend between 51 and 100 Australian dollars on their weekly grocery shopping on average, with a marginally smaller number saying they spend 101 to 150 Australian dollars every week. Most seem to shop at either Woolworths or Coles; the former attracted 7.2 million households in 2019, whilst the latter had 6.34 million customers.
Overall, however, it seems that Australians brand loyalty to the largest two companies does not necessarily translate to customer satisfaction. In a 2019 survey, 69 percent of respondents said they were happy with Woolworths and 67 percent said they were happy with Coles. Notably, 74 percent of Aldi's customers said they were satisfied, placing them above the market leaders in terms of consumer satisfaction. By comparison, Foodland received 82 percent of satisfied respondents, and 81 percent said they were happy with Harris Farm Markets.