A survey conducted in China in April 2020 about plant-based meat products revealed that around half of respondents who had consumed plant-based meat did so because of its low fat content. Several other major reasons to eat plant-based meat were also health related, such as absence of cholesterol, higher nutrient level, hormone-free products.
Leading reasons to consume plant-based meat in China as of April 2020
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DATA100 Insight. (June 30, 2020). Leading reasons to consume plant-based meat in China as of April 2020 [Graph]. In Statista. Retrieved February 24, 2021, from https://www.statista.com/statistics/1133388/china-main-reasons-for-eating-plant-based-meat/
DATA100 Insight. "Leading reasons to consume plant-based meat in China as of April 2020." Chart. June 30, 2020. Statista. Accessed February 24, 2021. https://www.statista.com/statistics/1133388/china-main-reasons-for-eating-plant-based-meat/
DATA100 Insight. (2020). Leading reasons to consume plant-based meat in China as of April 2020. Statista. Statista Inc.. Accessed: February 24, 2021. https://www.statista.com/statistics/1133388/china-main-reasons-for-eating-plant-based-meat/
DATA100 Insight. "Leading Reasons to Consume Plant-based Meat in China as of April 2020." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1133388/china-main-reasons-for-eating-plant-based-meat/
DATA100 Insight, Leading reasons to consume plant-based meat in China as of April 2020 Statista, https://www.statista.com/statistics/1133388/china-main-reasons-for-eating-plant-based-meat/ (last visited February 24, 2021)