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Major reasons to eat plant-based meat in China 2020

A survey conducted in China in April 2020 about plant-based meat products revealed that around half of respondents who had consumed plant-based meat did so because of its low fat content. Several other major reasons to eat plant-based meat were also health related, such as absence of cholesterol, higher nutrient level, hormone-free products.

Leading reasons to consume plant-based meat in China as of April 2020

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In cooperation with
DATA100 Insight
Release date

June 2020



Survey time period

April 4-8, 2020

Number of respondents

approx. 930

Special properties

among those who bought and ate plant-based meat; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Survey question:
Why have you bought and eaten plant-based meat?

Among the total of 3,770 survey participants, approximately 25 percent had bought and eaten plant-based meat.

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