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Visitors of online marketplaces in Nigeria 2019, by segment

In 2019, most visitors of online marketplaces in Nigeria used a mobile app. The number of visitors of all online marketplaces present in the country was 250.7 million. Between 2017 and 2019, this figure experienced an increase. In Nigeria, the most popular online marketplace is Jumia, a company based in Nigeria which operates in several African countries.

Distribution of visitors of online marketplaces in Nigeria in 2019, by segment

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Source

Release date

July 2020

Region

Nigeria

Survey time period

2019

Supplementary notes

B2B marketplaces for physical goods.

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Statistics on "E-commerce in Nigeria"

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