In the 2023 study encompassing Latin American countries, Mexico emerged as the sole nation poised for a slight decline in online expenditure over the ensuing decade. Meanwhile, Colombia led the online shopping trend, with two-thirds of total spending occurring digitally, whereas Argentina and Brazil boasted online expenditure shares of 62 percent and 60 percent, respectively. In Brazil, forecasts indicated a 12-percentage-point increase in these figures over the next ten years.
Current and expected online spending share in selected Latin American countries in 2023
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The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Current and expected online spending share in selected Latin American countries in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
Wunderman Thompson Commerce. "Current and expected online spending share in selected Latin American countries in 2023." Chart. June 27, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
Wunderman Thompson Commerce. (2023). Current and expected online spending share in selected Latin American countries in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
Wunderman Thompson Commerce. "Current and Expected Online Spending Share in Selected Latin American Countries in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
Wunderman Thompson Commerce, Current and expected online spending share in selected Latin American countries in 2023 Statista, https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/ (last visited September 01, 2024)
Current and expected online spending share in selected Latin American countries in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/