Latin America: most-visited e-commerce sites 2020

As of July 2020, mercadolivre.com.br, the Brazilian subsidiary of Argentine online marketplace Mercado Libre, was the most visited e-commerce site in Latin America, registering nearly 268 million visits that month. Second place was held by Mercado Libre Argentina (mercadolibre.com.ar), with approximately 156.6 million site accesses.

The hegemonic Argentinian

Since its foundation in Buenos Aires, Argentina in 1999, Mercado Libre has been gradually conquering Latin America. In addition to ranking first among e-commerce mobile apps in Brazil, the auction site has become the second most popular online retailer in Peru. In addition, during the COVID-19 outbreak, the company saw its sales in Chile, Colombia, and Mexico double, thereby securing its reign in the regional market, ahead of global giant Amazon.

The Brazilian hydra

B2W Companhia Digital – which belongs to Lojas Americanas S.A. – controls three main e-tail brands. These are Americanas.com, Submarino, and Shoptime. If the Hydra, in Greek mythology, had many heads that once chopped would regrow two heads, B2W’s major brands also unfold into innumerous third-party online sellers, nearly 47 thousand in 2019. In terms of web traffic, both Americanas.com and Submarino saw a boost during the pandemic, recording a growth of over 20 percent between February and July 2020.