Leading online marketplaces in Latin America 2021, by monthly visits

As of April 2021, Mercado Libre was the most visited online marketplace in Latin America. Combining the traffic of all its domains in the region, the Argentine-based e-commerce company totaled almost 668 million visits per month. Second place was held by Amazon, with approximately 169 million site accesses.

The hegemonic Argentinian

Since its foundation in Buenos Aires, Argentina in 1999, Mercado Libre has been gradually conquering Latin America. In addition to being among the most used e-commerce mobile apps in Brazil, the auction site has become the second most popular online retailer in Peru. During the coronavirus outbreak, the company saw its sales in Chile, Colombia, and Mexico double, thereby securing its reign in the regional market, ahead of global giant Amazon.

The Brazilian hydra

B2W Companhia Digital – which belongs to Lojas Americanas S.A. – controls three main e-tail brands. These are Americanas.com, Submarino, and Shoptime. If the Hydra, in Greek mythology, had many heads that once chopped would regrow two heads, B2W’s major brands also unfold into innumerous third-party online sellers, approximately 87.3 thousand in 2020. In terms of web traffic, both Americanas.com and Submarino saw a boost during the pandemic, recording a growth of over 20 percent between February and July 2020.