Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
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Meeting friends and relatives for an "apéritif" is a popular social practice in France.
This activity allows people to share drinks, usually alcoholic, and food, usually savory, in the late afternoon or early evening.
Before lockdown, more than half of the French population took part in aperitifs at least once a week, while less than 20 percent never participated in this activity.
Because of the ban on social gatherings implemented in response to the coronavirus (COVID-19) pandemic, some people decided to organize "virtual aperitifs" as a way to maintain the tradition.
Because of the ban on social gatherings implemented in response to the coronavirus (COVID-19) pandemic, some people decided to organize "virtual aperitifs" as a way to maintain the tradition.
