UK: apparel/footwear purchase channels August 2020

An August 2020 customer survey conducted in the United Kingdom (UK) shows that two fifth of the consumers intended to purchase apparel/footwear products mostly online and/or delivered to themselves. Customers who chose to buy these products in-store were less then one third of the group polled for this survey.

Distribution of intended purchase channel of apparel/footwear products among consumers in the United Kingdom (UK) in August 2020

Characteristic	Share of preferred channel
Online/delivered	42%
In-store	27%
Mixed	30%

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Release date

August 2020

More information

Region

United Kingdom

Survey time period

August 22, 2020

Age group

18 years and older

Supplementary notes

Original wording of the survey question was as follows: "How do you plan to purchase each of the following items over the next four weeks?"
In addition to the question posed in this survey, the source gave the following information regarding methodology:

Labels: 1 - In-store only
3 - 50/50 In-store vs. online/delivered
5 - Online/delivered only

Resulting categories:
1 or 2 - In-store
3 - Mixed
4 or 5 - Online/delivered

Missing percentage points to 100 percent are probably due to rounding.

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