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Smart speaker awareness among non-owners in the U.S. 2020, by brand

Amazon's smart speakers Amazon Echo and Amazon Dot were the smart speakers which most smart speaker non-owners in the United States had heard of as of 2020. 59 percent of the respondents were aware of Amazon's smart speakers, whereas the corresponding figure for Google Home devices was 48 percent.

Smart speaker awareness among non-owners in the United States in 2020, by brand

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Release date

April 2020


United States

Survey time period

31 December 2019 to 5 May 2020

Number of respondents

428 respondents

Age group

18 years and older

Special properties

Smart speaker non-owners

Method of interview

Telephone interview

Supplementary notes

Three types of interviews were conducted: national telephone survey, national online survey and ethnographic interviews.

This question was phrased by the source as follows: "Have you ever heard of…?"

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