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Sales volume of happoshu-style craft beer in Japan FY 2015-2018

In fiscal year 2018, the total sales volume of low-malt beer-style (happoshu) craft beer manufactured by microbreweries in Japan amounted to less than five thousand kiloliters, representing a decrease from over six thousand kiloliters in the previous year.
Happoshu refers to beer-like beverages with a malt content of less than 50 percent. Furthermore, beverages with a malt content over 50 percent, but not classified as 'beer' due to optional ingredients like fruits or herbs, are also classified as happoshu.

Total sales volume of low-malt (happoshu) craft beer* in Japan from fiscal year 2015 to 2018

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Release date

June 2020



Survey time period

fiscal years 2015 to 2018; the Japanese fiscal year runs from April 1 of each stated year to March 31 of the following year

Special properties

figures are based on annual surveys

Supplementary notes

*'Craft beer' refers to beverages produced and distributed by microbreweries. Microbreweries in this case indicate manufacturers of beer and low-malt beer/sparkling liquor (happoshu). Including corporations with a capital of less than 300 million Japanese yen as well as corporations and individuals with less than 300 employees.
Excluding the five major breweries Asahi Breweries, Suntory Beer, Sapporo Breweries, Kirin Brewery, and Orion Breweries.

Total sales include domestic sales and export.

Figures prior to 2016 come from previous reports.
Values have been rounded.

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