Brazil: weekly share of health & fitness app installs during COVID-19, by type

As a consequence of the temporary closure of gyms and wellness centers due to the outbreak of COVID-19, some Brazilians opted to exercise at home. Since the beginning of the pandemic in the South American country, the highest percentage of health and fitness app installs occurred in the week of April 14 to 20, when 8.16 percent of non-organic installations within the period from February to June 2020 were made.

Weekly percentage of health and fitness app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type

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Release date

June 2020



Survey time period

February 25 to June 22, 2020

Supplementary notes

Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.

According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.

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