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Main aspects for consumer's negative impression on Korean fashion Taiwan 2020

According to the global survey on the popularity of Korean fashion in 2020, around 36 percent of the respondents in Taiwan stated that one of the main factors for a negative impression on Korean fashion items was the high price in contrast to the products' quality. With a response rate of about 20.9 percent, another negative aspect among the respondents was the limited variety in size.

Main factors for consumer's negative impression on Korean fashion products in Taiwan in 2020

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Sources

Release date

January 2021

Region

Taiwan, South Korea

Survey time period

September 24 to November 4, 2020

Number of respondents

253 respondents

Age group

15-59 years old

Special properties

respondents with experience of Korean fashion items

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.

Original question: "What do you think is the main factor for a negative impression on Korean fashion?"
Multiple answers were acceptable.

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