Mexico: aspects considered when buying cosmetics 2020, by gender

Price was the most important aspect considered by respondents when buying cosmetics and personal care products, according to a survey conducted among Mexican men and women in June 2020. That month, 72 percent of female respondents and 64 percent of male interviewees said price plays an essential role when shopping for those kind of items. Brands were considered the second most important factor influencing cosmetics consumption by interviewees, with over half of men and women surveyed reporting considering them as relevant when shopping for beauty products. According to a similar survey, the brand was slightly more important than the price for Colombian male respondents.