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Mobile commerce use frequency in Italy 2019-2020, by macro-region

A survey set out to investigate mobile commerce use frequency of Italian individuals between 2019 and 2020, looking for differences among macro-regions of provenience. Respondents from the South seemed to be the most fond of mobile commerce. Almost one out of two Southern respondents, in fact, reported to have made purchases via mobile commerce platforms more than once a month between October 2019 and September 2020.

Have you made any purchase via mobile commerce in the last 12 months?

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Source

In cooperation with
YouGov Italy
Release date

September 2020

Region

Italy

Survey time period

September 15-16, 2020

Number of respondents

1,011 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Negli ultimi 12 mesi hai effettuato acquisti online da dispositivi mobili (smartphone, tablet)? Se sì, con quale frequenza?"

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