E-commerce shipping in France - statistics & facts

As the domestic parcel traffic in Europe reached roughly 6.5 billion parcels handled in 2019, up from approximately 4.2 billion parcels in 2012, the number of packages distributed in France has increased to more than 1.2 billion items. The largest parcel delivery group operating under LaPoste, Colissimo, its most popular sub-company, had reached a delivery amount of 471 million parcels and a record revenue of 12 billion euros in 2020.

E-commerce shipping offer

High delivery costs are often the main reason for French people to abandon their shopping carts. Consequently, online businesses have started to offer deliveries free of charge, most commonly after reaching a certain order value. And, despite the physical distance, e-commerce businesses in conjunction with shipping companies are starting to offer personalized options, such as personal notes included in the brand's own design of the packaging. Thus, communication between the different players of the online shopping journey plays a crucial role in customer satisfaction. As soon as a product is bought, clients are willing to wait three to five days on average for the package to arrive, preferably sent to their home. The consumer also likes to be updated about the tracking of the parcel, from the carrier company as well as the shop they bought it from. Still, not everything is or fits as it looks online, and usually relay points or local parcel providers such as LaPoste are ready to take on returns. The return offer is fairly disputed as about half of businesses offer delivery free of charge, while the other half advertises returns with a fee.

Online deliveries during confinement

While physical distancing measures due to COVID-19 have forced non-essential businesses to close down in 2020, the general inclusion of the senses while shopping has come to a halt. This led to a delay in delivery times, increasing to more than 10 days for retailers such as Veepee, Zalando and La Redoute. To adjust to the new situation, businesses have prolonged their return time policy. As such, 16 percent of young people who aremore adept at online shopping received more than 10 parcels during the lockdown.
However, the delivery market has posed a growing problem for climate change advocates, who are strongly encouraging a shift to sustainable e-commerce. Thus, for most packages delivered in 2020, 24 percent of companies provided green shipping, while at least 87 of them did not fill the inside of their packages with plastic.


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