U.S. online retail website visits and orders 2019, by device

During the first quarter of 2019, smartphones accounted for 65 percent of retail site visits in the United States and generated 46 percent of online shopping orders. Desktop computers generated only 29 percent of retail website traffic but generated the biggest share of online purchases with 48 percent.

Distribution of retail website visits and orders in the United States as of 1st quarter 2019, by device

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Source

Release date

May 2019

Region

United States

Survey time period

Q1 2019

Supplementary notes

Data is based on 1.4 billion visits from 500+ million shoppers to 1,045 digital commerce sites in 37 countries.
Values may not add up to 100 percent due to rounding.

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